If you want to build a business (and, of course, you do- that’s why you’re here, right?) you need a website. And a social media presence. Maybe a blog? An enewsletter?
It’s overwhelming, that feeling of needing to do it all (a feeling that, as moms, we’re already far too familiar with).
But in business, as in motherhood, truly “doing it all” is a myth.
Here’s what you actually need to do: You need to help your audience understand your business—and make them love your business—while keeping it real.
The only way you can do that is with clear, smart content. Because in this connected world, your audience finds you online before they find you in real life. First impressions are formed when you aren’t paying attention. Those impressions matter. A lot.
That’s where I come in. I apply my background in small business marketing strategy, my degrees in English & Communications and years of honing my writing skills to help you tell your story in a way that sounds like you, is meaningful to your audience and supports your business goals.
For ten years, I developed strategies, wrote copy and managed website development for clients from Fortune 500 companies to small mom & pop businesses. It was a good career, and I loved spending my days writing & strategizing, but there was a lot that was definitely NOT good.
(The quickest way to let you know what I mean by that? I worked for a guy who ended up kidnapping his ex-wife, holding her hostage, and burning their house down. And I’m still not sure he was the worst boss I ever had. ‘Nuff said.)
Then, in 2013, I gave birth to my daughter and everything changed.
Becoming a mom was not an easy transition for me. I struggled through the first eight weeks of my daughter’s life like a bear that was woken from hibernation too early and was REALLY pissed off about it. Coffee didn’t even begin to touch the exhaustion. I cried a lot. And even though I was probably not in a place to make life-altering decisions, I was certain that I did not want to leave my daughter to go back to a job that made me miserable.
So I didn’t.
Doesn’t that make it sound so simple? It wasn’t. I was scared. SO. FREAKED. OUT. But…
Fast-forward to now and I have found a life that I never imagined when I called my boss to say I wasn’t coming back.
Back then, it didn’t fully occur to me that I could build my own business. I didn’t know I would love the freedom, challenges, and rewards that come with self-employment. But today, I love being boss and am filled with gratitude for the fact that I get to collaborate with other inspiring mamas and do what I love.
Along the way, I realized I get all emotional and goose-bumpy when I get to help other women build their version of success. So I decided to pivot my business to allow more time to focus on helping other moms find their voice and grow their business through meaningful content.
A little more about me...
- I have two kids, who I’ll call Olive (age 4) and Ro (18 months), and a very supportive husband, Jason. They are the reason I do what I do, and holy guacamole I am filled with gratitude for how they have shaped my journey in life.
- I fully embrace my nerdy side and am fine with admitting that curling up with a good book can meet my criteria for a great Saturday night.
- I love making things. This might mean a little art project for my house, some homemade lip balm or a new recipe, depending on my mood.
- I love seeing the world through the eyes of my kids. They have given me a new perspective on everything from birds (how fascinating!) to self image (let’s all just love ourselves & do the best we can).
- I don’t strive to be better than anyone else, but I always work hard to be better than my previous self.